Are you in the business industry for several years and unable to achieve the target profit? Are you still unable to find the loophole? If the answer is yes, you need to begin your investigation with your product’s packaging. Most of the time, offering premium products packed in poor quality packaging does not attract customers, no matter how cheap prices you offer. Custom designed gable boxes wholesale packaging is the first thing that customers observe. And develop an impression, good or bad, regarding your product quality.
Packaging communicates with your customers. It is something that helps in delivering a positive message of your brand and creates memorable experiences. Here in this blog, we will discuss 12 important principles of designing that will help you achieve your goals.
12 Principals 0f Designing
1. Compare competitors packaging
2. Understand layers of packaging
3. Choose the ri type of packaging
4. Engage consumers
5. Effectively communicate with your customers
6. Deliver a memorable experience
7. Awake Emotions
8. Shelf context
9. Flexible designing
10. POS Support
11. Assess your packaging design
12. Get feedback
Compare Competitors Packaging
To compete effectively, you need first to scrutinise your competitor’s product. Observe the shape, size, and colour of the adjacent packaging and note down the differences. What are the commonalities that you can modify? Once you have collected the information now its item to act upon it by identifying the structure that outshines the other products. If your competitor has flat packaging, you can design a jar box, angled box or custom shape it to beat the competitor’s product. When you have determined the rudimentary design, now its time to incorporate colour and bold graphics. The main point is to be different to bring value!
Understand Layers of Packaging
Packaging has three layers, and each one of them holds its own significant importance. The outer layer is what protects your product from harsh elements and also the first thing that customer observes. Next, the inner layer keeps the product intact and save it from jolting or scuffed. It also maintains freshness. Finally, the product packaging, it is the box that the products come in. It has a brand name, label, information etc.
Choose Right Type of Packaging
There are several types of packaging available, and choosing the right one for your product is crucial. It seems like it is a no-brainer, but in reality, you have to put in a lot of effort, being creative and think outside the box. So what are the things that are going to help you in choosing the right packaging?
1. Product: Everything, in the end, comes to the product you are manufacturing. Is it in liquid or solid form? With liquid, you have limited options, but it does not mean you need to be stiff in this regard. Be creative!
2. Competition: When it comes to the designing of the packaging, analyse the competitors. This will help you in giving several ideas that you can jot down and in the end, create a masterpiece. However, it takes a lot of time and effort. If your product is soup, then everyone knows it comes in a can, and all retailers have a separate section for it. So to outsmart your competitors, you need to give a lot of thought as it needs to be functional as well.
3. Budget: The type of packaging you are going to have depends on the budget you have for it. If you are thinking of having glossy, foiled box decorated with ornaments, then you need to be prepared to spend more. However, if your budget is limited, then you need to consider other options like going for a simple cardboard box with attractive designing. There is packaging for every budget.
When the customer starts unboxing your product, the feelings that emerged at that time is what keeps them engage with your product. The 3D graphics, bold designing, crisp white packaging, magnetic closure and well-written messages are some of the few important aspects. Some professional packaging designers even map the user experience to create an engaging box. The famous example would be of Apple, who have identified the art of unboxing. The crisp white packaging, minimalist styling, bold black Apple logo and high-resolution images enable the customer to visualise the product even before opening it.
Effectively Communicate With Your Customers
Before coming up with the message you want to communicate, you need to understand who your audience is? Is it men, women, adult, child etc. After knowing your target audience, the message should be straight to the point, call to action like subscribe or avail benefits and builds your brand image. Communication is not only restricted to texture, colour or images. But it is to know what you are trying to convey and how you are going to do it?
Deliver a Memorable Experience
After the out of the box experienced or unboxing product experience, what comes next? You need to make sure that the exciting unboxing experience still continues. You can do this by keeping the packaging elements to the minimum, keep the information simple of how to assemble, return the product or what to do next. The moment the customer starts feeling agitated after unboxing the product, then your all efforts will go down the drain.
If your packaging gets successful in evoking customers emotions, then it will be more memorable than the ones who do not. Hitting the customers weak point can generate emotions that give customers a sense of nostalgia, joy or aspiration. Those brand have proved to be more effective and successful who plucks at peoples emotions rather than just simply pointing out the features and benefits. This is how you re going to develop positive long term memories.
Don’t forget the shelf context, which means how it is going to look when placed with other products on the shelve. Your product needs to stand out. Sometimes it happens that the most stunning product packaging loses its charm when placed on the shelf, while the one ones with simple and basic designing catch all the limelight. Make sure you have several samples developed and have a 3D visualisation of how it will look on the shelve. By doing this, you can save a lot of fortune in the long run. The investment you will make will not go to waste.
When developing a new product packaging idea, you need the future in mind. You may be promoting a strawberry shortcake biscuit today that proves very prospering. After a few months time, you notice the possibility to launch a blueberry and a chocolate version. If your unique design is closely dependent on a ‘strawberry” theme, this will not, without difficulty transfer to blueberries, chocolate or different flavours. The lesson here is to make certain, your designer creates a universal design in which visuals or textual content can without difficulty be swapped whilst scaling, even as retaining and supporting the original logo.
Sure brilliant packaging layout should stand on its merits, but it in no way hurts to get a bit of assistance. Supporting talkers, shelf-facet strips, header-forums, leaflets, etc. These are always a high-quality manner of conveying a few extra attention for your brand.
Assess Your Packaging Design
Finally, you have come up with some great designs, but now it is the time to assess it. Here are a few questions that can help you, whether you have created the right packaging or not?
a. Is it clear what your product is?
b. Is the packaging clearly represents your product?
c. What will this package look like in 3D?
d. How will this package look like in stores?
e. What is the visibility level of the product?
f. What will it look like when these products are stacked next to and on top of each other?
g. How will it be perceived as compared to the competition?
h. How will you make it stand?
Before you give your design a 100% thumbs-up, it is better to test a sample first. Have your stakeholders, target audience or even your neighbors to test it. Sometimes people notice things that you never did, and this helps in improving your packaging design.
1. What does this product do?
2. Who is supposed to buy this product?
3. What is the one key message you get when you look at this packaging?
When you get answers to these questions, you will be able to see whether your packaging is effectively communicating your message or not. If not, then start working on the loopholes.