This article summarises a recent test, which was conducted in order to understand how the rule of “priority of the first link” affects the navigation of the site. As a result, tests also appeared a method to avoid the possible consequences of this rule on article SEO tactics and how they are used. The optimised anchor text has long been an important aspect of SEO because it helps search engines determine the relevance level of the specified URL. At the time, like a good campaign to link building gives you an excellent optimised anchor text, a natural reference profile is usually very far from ideal. For this reason, the internal cross linking is the key. Internal linking allows you to specify the search engine rankings for those moments that you would like to see in its pages. In order to make effective internal linking, there is one very important rule, which is often neglected – you should be aware of the rule of “priority of the first link.”
So, what does it usually mean?
The rule of “priority of the first link” – is one of the Google methods to make sure that the webmaster does not add hundreds of links with anchor text in the content of your site. When a search bot is viewing the page on your site and meets the two references that point to the same page, it will take into account only the first anchor text links, and ignore the second. This rule is tested by many SEO specialists, however many people still come to confusion as to apply this rule or not on the navigation menu.
Problems with the navigation menu
Navigation Menu bulk sites are located above the main part of the content. As a result, search engine bots crawl the first is the navigation menu. And this creates a problem, as links in the menu are usually not optimised for 100%. As a result, many SEO professionals have begun to think that Google will still take into account the anchor text of internal links in the content. However, it is not. A few months ago, before doing a redesign, a test was performed by a spare domain we owned. A page was created, which had the name of 15 random letters (/ fddfvafdvfdvfdv / – reference was new and not indexed). Then we have referred to this page with links to the spirit as anchor text randomly. One reference was to the navigation menu and the other in the text of the main page. In the search results, Google took into account only the text anchor links in the navigation menu, page ranking affvvfdvadfv. In the Bing and Yahoo results were the same. The results of this and other tests showed that the webmaster should review their internal linking sites. If the content you have a link to a page that already has a link in the navigation menu, then with great confidence say that contextual anchor links Google does not take into account, using the rule of “priority of the first link.” However, here all is not lost, since there are several ways to transfer the weight of the anchor text links content, regardless of the menu. You should always be careful to avoid keyword stuffing in blog posts and websites, just in case as well.
3 ways to circumvent the rule of priority of the first link
There are not so many ways to circumvent the rule of priority of the first link:
1. Make the menu code was below the code content
If your site is static, then it’s fine. Using DIVs and absolute positioning, you can easily place the code side navigation menu below the code output content. If you manage to do this, then Google will consider a text anchor in the content page and then buckles down to the links in the navigation menu. Before you begin to frantically search through the code, I want to say that it is very difficult to make a dynamic site, or to any site using the CMS. Then you need a clever programmer.
2. Cross linking only on inside pages
Instead of having to refer to pages that are already in the navigation menu, refer to other internal pages. This is one of the most common and simple solutions that use news media. For example, I have never seen a newspaper article “New York Times”, the body which would have stood on the link to “Sports”. They always refer to other internal pages, optimising the anchor text links. The result – inner pages indexed and traffic on them.
3. Use the number sign
The last option to bypass the rule – it’s a little trick with the tag “hash” (a sign of ” number sign”). If you use this sign in the link, it brings the user to a specific part of the page. Such signs are often used in Wikipedia. Since this part of the page may be most relevant to the user, Google considers a link to this sign as a reference to a separate page and still take into account the anchor text, regardless of their number. Link to this tag works even when she sends you to a certain area. For example, after the first link in the content (cxegrglost, which was ignored), I created another link with the tag “hash” (/zjefweccylco/ # 1) and gave her another 15 symbol anchor text (mtqqjatxxwjfkod). As a result, Google (but not Bing and Yahoo) takes into account the anchor as a factor in ranking pages. Although tests have shown that these links actually work, do not run and jump for joy, and pervade its pages to such links. Give them the human species, how to decorate, be sure to make it work and gave valuable to users. Then you can avoid potential problems. This test was not the first nor the last. He really helped us to better understand how Google crawls and allows page sites. It is important to remember that the content within the inner cross linking is important not only for search engines, it can increase conversion and user involvement.