If you’re looking for a step-by-step guide on how to launch a podcast, you’ve come to the right spot…
Starting a podcast isn’t difficult, but there are a few steps you’ll need to take to get it up and running.
We’ll take you through every step of the podcasting process in this tutorial:
Since podcasting is a far less crowded and competitive space than blogging, now is a great time to get started. There are only over 1.75 million podcasts, but over 600 million blogs as of March 2021!
In case you’re curious, over the last several years, one-piece filler list I’ve assisted thousands of people in starting podcasts, and I’ve even launched a few shows in various industries.
Let’s get this party started:
The Ultimate Step-By-Step Guide to Starting a Podcast
This is the first (and most frequently overlooked) step in creating a podcast. Before you move on, you should take some time to explore this area.
Please feel free to pull out a notebook or a whiteboard and begin preparing your podcast like a pro. If you are planning to record podcast via phone, buy the best microphone for android.
Select a Subject
Your podcast should be based on a specific subject or niche.
Try to narrow it down to something you can talk about for a long time (at least 100 episodes), but not so wide that it won’t cater to your target audience.
Instead of doing a “outdoor” podcast, chat about hiking – or even something more specific, such as hiking 14ers.
As your popularity grows, you can still broaden your topic.
Important: Make sure you don’t restrict yourself by reading the section on choosing a name.
Select a Co-Host (optional)
Do you want to co-host with a friend, a business associate, or a co-worker?
If you have a co-host, it can be a lot easier to get started with podcasting.
If you both have opposing viewpoints on a subject, your discussion will naturally become more engaging. Having somebody to keep things on track can also be beneficial.
You may also divide additional tasks such as editing, promotion, and so on.
However, there are several drawbacks.
You’ll want to make sure you’re both in it for the long haul. It’s also a good idea to start with a schedule so you know when you’ll be recording each week.
However, there are no rules in this game. If one of your co-host’s leaves, you can still carry on with the podcast. You could also go solo at first and add a co-host later.
The most important thing is to get started, so let’s come up with a name:
Select a Name
You’ll notice a lot of different names on the top Apple Podcasts lists.
Others are representative of the show’s content, while others are meaningless.
I’m going to appear to contradict what I just said: you should choose a name that is more general than your subject.
Using the hiking example above, what happens if we call our podcast “The 14er Cast” and then want to talk about backpacking and ultralight camping as well?
Instead, pick a name that will allow you to expand later if necessary. Perhaps “Mountain Adventures (Above & Below 14K ft)” would be appropriate, as it suggests hiking 14ers while still allowing you to chat about whatever you want.
I just thought of it as I was writing this; I’m sure you could come up with something better!
Step 1: Get a domain name for your podcast
Another alternative is to combine a Bluehost web hosting contract with a free domain name. You can conduct a search right on this page – give it a shot! domain.com is a common domain name.
If you like, I also have some more advice on selecting a domain name here.
- Format of Display
There are many “experts” who say that some lengths are ideal for podcasts. The problem is that this is complete nonsense.
Since the average drive time is 28 minutes, you don’t need a 28-minute podcast. Or less than an hour, so people can’t focus on more than that.
There are podcasts that are 5 minutes long and others that are 6 hours long. Find something that works for you and go for it!
I’d try to stop making it longer than it needs to be because you went 15 minutes off topic.
Pop Up Podcasting has a great picture that shows “easy, fine, or long – pick two”:
a simple diagram to show the duration of a long podcast
Although interview shows are common, you are not obligated to participate in one.
You can split your time between solo (or co-hosted) shows and interview shows.
One of the biggest advantages of conducting interviews is that they can help you gain a lot of new listeners – particularly if you make it simple for your guest to share by providing pre-written templates and graphics.
Format of the Episode
So, how does a particular episode sound? This post is about podcast intros, but it also includes a number of examples of common podcast episode formats.
Call to Action (“Please leave us a review on iTunes!”)
Music for the Ending
This is where you can let your imagination run wild.
It’s also easier to post small clips on social media thanks to the different segments.
However, keep in mind that with each episode you release, you will have both repeat and new viewers, so make an effort to talk to them both.
We’ll need to get a few things ready before launch now that you’ve written down your subject, format(s), and secured a domain name…
Make a Cover Art
cover art for recent and noteworthy podcasts
When they click through Apple Podcasts or their favorite podcast app, most people will see your cover art as the first thing they see.
It may also be the picture that appears when you post about your show on social media.
I’d recommend starting with Buzz sprout’s excellent article on cover art design.
If you’re on a tight budget, I highly recommend using 99 Designs to build yours.
You’ll get a draught from hundreds of different designers, and you’ll be able to pick and choose which ones you want to see improved further.
Obtain a Professional Introduction (Optional)
The best place to get professional-quality voiceovers and intros is Music Radio Creative.
The phase of making music for radio
Having a third-party introduce you boost your perceived value, which is a perfect way to stand out when you’re just getting started with a podcast.
Music for the Intro
Premium Beat is one of my favorite podcast music sources.
It’s simple to browse, you get a complete license, and there are a variety of styles to choose from.
For more options, check out this article on royalty-free music.
Most people only need a song or two and don’t need an unlimited subscription-style music service.
Invest in a microphone
Audio quality is critical, but getting a good quality microphone for podcasting does not have to be expensive. The Audio-Technical ATR2100x-USB is one of the most common podcasting microphones (brand new version for 2020).
It’s a USB microphone with an XLR attachment, so you can update your recording gear without buying a new microphone.
For more options, I recommend checking out our podcast starter kit post, particularly if you plan on getting a co-host or two.
Guests on the Podcast
If you’re planning an interview show, now is the time to start making a list of who you’d like to have on your podcast.
Then begin making contact with them.
It can be beneficial to use a service like an Acuity Scheduling, which allows people to book directly on your calendar at times that are convenient for you.
This eliminates the hassle of back-and-forth scheduling meetings, allowing you to concentrate on attracting more visitors!
You may also ask for specific information, such as their Skype username or an introduction, when they arrange a meeting with you.
I use and recommend Iris to record your interviews when you’re not in the same room as your co-host (or if your co-host doesn’t record in the same room as you).
Editing & Recording
Even simple acts in GarageBand or Audacity can be daunting if you’ve never used editing software before.
It’s understandable: the audio industry is rife with jargon!
If that’s the case, Alito might be a good option.
It’s a ‘podcasting’ app that takes care of a lot of the technical details for you and basically builds your episode for you. It’s all done right in your browser, so there’s no program to install, and it works on every device with an internet connection.
It’s designed to be extremely easy to use and accomplishes a wide range of tasks, including:
Organizes and cleans up audio
Allows you to use songs.
Assists you in putting your audio segments together.
Your episodes will be published directly.
All you have to do now is upload your recordings and use the podcast-specific editor to fix any major errors. Alito takes care of the rest!