Shopify SEO: The Guide to Optimizing Shopify

With a market share of 20%, Shopify has become one of the more famous e-commerce platforms on the planet.

Since there are many stores out there inside and outside of Shopify, it pays to promote your Shopify business well to stand out from competitors.

The best way for you to do so is to follow these tips on optimizing Shopify SEO: 

Remove Duplications

Duplication can occur in your product pages, as well as your collection pages through pagination. Unfortunately, this can affect your Shopify SEO rankings negatively.

That’s because search engine crawlers will find it hard to determine the actual canonical version. Worse, the link signals have the potential to be split between the two pages.

Although this is the case, there’s a good remedy to duplication. You can adjust the code in your product pages via the product.grid-item.liquid link.

As for the collection pages, you need to modify the internal linking structure so the paginated result leads to the canonical page.

Another thing you should be on the lookout for is your product variant page. It poses a Shopify SEO issue, although it can be beneficial too. This is especially the case if your buyers make queries using variant phrases.

As long as you have the resources to create unique product variants, you can make this work to your advantage.

Address Crawling and Indexing Issues

There are multiple factors that you need to modify for Shopify SEO:


Unfortunately, you cannot adjust this file. You can add ‘noindex’ to theme.liquid, but that’s pretty much it.

To circumvent this limitation, you can use ‘nofollow’ or canonical tags.


Shopify allows you to do redirects for old and expired pages and other unavailable pages. It’s as simple as going to the URL redirects option under Online Store > Navigation.

Since there’s no way to implement global redirects, you need to do this one by one.

Work on Shopify’s Structured Data

Structured data provides information about the page, including that of its classifications. Fortunately, most Shopify themes contain “Product” markups that provide Google with vital product information.

While this is good enough as it is, you can further improve it. You can add the product structured data for each link in the product listing.

As for your blog post, you can make use of Shopify’s article structured data. This will help Google know about the nature of your articles. It can help improve your chances of landing onto other platforms, too.

Lastly, you can improve your Shopify SEO structured data by adding breadcrumbs and marking them up. This will help Google understands your website even more.

As for the buyers, this gives them easy-to-use links that determine their location on the website.

Do Some Diligent Keyword Research

Keyword research is the cornerstone of Shopify SEO optimization.

To get the best keywords for your store, you should:

·         Export keyword info from Google AdWords. You can use these to determine which generates the best revenue for your shop.

·         Look up keywords with better conversion rates. You could try those with lower volumes that yield higher conversion rates.

·         Evaluate the number of clicks that keywords obtain from Google Search Console.

·         Use tools to search for high-priority keywords.

·         Check your competitors’ content to determine the keywords that you could use to your advantage.

·         Use programs such as MergeWords to gain more keyword variations.

Once you have your keywords, you can start incorporating them into title tags, URLs, meta-descriptions, and other appropriate areas.

Create Good Product Page Content

It’s ideal to make unique content for each of your product pages. However, if you have thousands of items, this may take a good deal of time.

That said, the best approach is to determine which products sell the most. You can check this through the “Sales by Product” report. Guided by this info, you can prioritize high-impact products that drive more traffic to your website. 

Start a Blog

A good way to boost Shopify SEO is to start a blog site for your store. This is a place for you to create informational content, which Google and other search engines prefer.

You should start by identifying high-priority keywords first. Make a manual search for each one and take note of the data Google ranks first. Is it transactional, informational, or a balance of both? You can use this info to influence the way you write your blog posts.

While starting a blog may be time-consuming, you shouldn’t skip on it! After all, this is one of the best ways to drive organic traffic into your store.

Take Advantage of Shopify SEO Apps

Many Shopify plug-ins can help optimize your store.

For example, can help compress large image files that slow down your site’s performance. There’s also Yotpo reviews, which allows you to add customer testimonials into your page.

While there’s a lot of beneficial apps, limit your use to the most important ones. Having too much of these will slow down your website, which is a no-no for Shopify SEO.

There you have it – proven effective techniques to boost Shopify SEO. With this, you can attract more clients and make more sales!