Embedded on a Smartphone or tablet, the online catalogue is advantageous for the user in many respects: possibility of consulting it anywhere and at any time of the day, saving in weight, space, etc. Today, most tools offer features that optimize the customer journey, such as ordering products directly from the catalogue, creating bookmarks, quickly searching for products by theme, page or price, etc.
For the company too, a digital catalogue has several advantages:
At the marketing level: to present a large number of products with paper quality and additional options.
At the level of communication: to present an educational project or a business activity report.
At the ecological level: companies that opt exclusively for a digital catalogue are part of a responsible approach by reducing consumption and saving paper costs but also printing, distribution and graphic designer.
An interactive online catalogue can also be an excellent CRM tool thanks to certain features: optimized referencing in search engines, statistics of the most visited pages, integration of forms, page security, etc.
The best tools to create your catalogue
This is probably the best tool available in the market today to create an online brochure. You have numerous templates to start with. You can convert the PDF into an interactive digital content here you can even add pictures, videos and audio files to change the game entirely and take full benefits of the digital technology and spaces.
Issuu.com is a digital publishing service created in 2006 in Copenhagen by passionate publishing geeks. The platform publishes commercial magazines, tourist guides, cultural catalogues… which can be consulted from any type of device. Best of all, the tool is free for up to 500 pages for a total weight of 100 Mb. It is very easy to use, from creating an account to downloading PDF, DOC, PPT, etc.
ISSUU is, for example, very suitable for a product catalogue.
Calameo is the French version of ISSUU. The platform makes it possible to create magazines, brochures, catalogues, reports, tutorials, presentation brochure to publish and share them easily by integrating multimedia elements (videos, interactive animations) from PDF files. You can browse, mark, and zoom the page Like INSSUU, the tool is free for documents of less than 500 pages and 100 Mb. Cuisine, travel, automobile, literature… the publications produced with the site are varied and of excellent quality.
FlippingBook is software that allows you to create interactive catalogues from PDF documents in just a few clicks. The site offers a plethora of interesting features: “Flips Books” (magazines with flipping pages) are accessible on smartphones and tablets, offline, designed for Google Analytics and optimized for SEO. Posts can even be integrated into social networks. A free version is available.
The numismatic site http://www.cgb.fr/ uses the services of FlippingBook.net to publish its monthly Numismatic Bulletin, with very nice rendering.
Flipbuilder is one of the benchmarks in the creation of animated page-flipping catalogues. The software is downloaded and installed in hard on the computer, it allows to convert PDF files into ebooks, to create a simple photo album, with more or less extensive functionalities. The site offers products for Mac, PC, a Proline, various models and many design parameters. A Flash player is however required for use. From baby photo books to the Hermès catalogue, the creative possibilities are endless.
The rendering of the publications produced with the English-speaking publisher Flowpaper is excellent. The software is installed directly on the computer. There is a free version, but for catalogues of only 10 pages. For improved creations with more documents and features, count on a one-time plan of $ 95 to $ 495 per year.
FlippingBook is software that allows you to create interactive catalogues from PDF documents in just a few clicks. The site offers a plethora of interesting features: “Flips Books” (magazines with flipping pages) are accessible on smartphones and tablets, offline, designed for Google Analytics and optimized for SEO. Posts can even be integrated into social networks.