The world has come to a screeching halt due to the global pandemic. It has affected everyone in one way or another. From educational institutes to businesses, everything is closed down. People are staying inside their homes to limit the spread of the virus.
During this social distancing lockdown, economies worldwide have seen a steep decline. The reason is the temporary shutdown of small and large businesses. From roadside bars and small restaurants to the fiber optic and coaxial cable manufacturers, many businesses are forced to shut their doors.
If you are also running a small business and are worried about your business’s growth and marketing, this article is worth reading. Undoubtedly, this is a scary time for small business owners, but you can also take it as a unique opportunity. But for that, first, you need to be patient, and secondly, do not panic.
Sit back, relax, and read the created marketing strategies listed below to give you more insight into what to do and how to come on top during the lockdown.
1. Value Your Existing Customers
Marketing is all about customers, and a happy client is the most critical asset of any business regardless of its size. Remember that people can be overwhelmed easily during the lockdown. This presents a unique marketing opportunity to businesses – you can put them at ease through informational and inspirational content regarding the pandemic.
This will not only keep your consumers engaged with the brand; it will increase your brand value in the eyes of your consumer. Market research also supports this analysis and says that this is the easiest and less costly strategy you can adapt.
Other ways to make your consumers feel valued are:
- Provide Online Shopping
Even though the lockdown is being shifted in many countries, people are still afraid of going outside for groceries and shopping. The simplest your business can do is to provide the products and services on the company’s official website. The customers would buy from there with their ease and convenience.
- Be available 24/7
During this challenging time, make your customers feel special by offering them services 24/7. A business can do it by creating a toll-free number where the customer representatives are available for assistance 24 hours a day, and throughout the week.
2. Go Digital
Being digitally active is one of the fastest ways to keep your customers up-to-date with the information they need about your business. Your business emails, mobile SMS, website, and social media platforms would address the coronavirus’s type of products or services.
These platforms should address the following questions:
- What are your working hours?
- Has the product/service availability changed during the lockdown?
- Are you providing home delivery services?
- Do the customers need to book an appointment?
- Has the appointment procedure changed?
- How many people can enter your business at one time?
- What are the safety precautions your staff is taking to ensure a safe working environment?
- How is your business helping people during this pandemic?
For those businesses that already have a website and social media platforms, it is the opportunity to optimize it and drive more traffic.
3. Invest in Social Media Marketing
Social media is a powerful promotional tool; Facebook and Instagram are widely used in affordable and effective marketing globally. Businesses can use these platforms creatively to engage their target market. Creative marketing posts, affiliate marketing, and influencer marketing are just some of the ways in which you can promote your brand online.
Social media contests, giveaways, live feed posts, video posts, and collaborative posts are cost-effective ways to attract a large number of people and gain a competitive edge over competitors.
Social media tools let a business reach their clients, but they are also suitable for social listening. Social listening means that what customers are talking about business and gives an insight into consumer behavior.
4. Provide Home Delivery Services
The best way to attract a large number of customers during the pandemic is to provide them with free home delivery. This marketing strategy would drive people to buy from your business as they won’t have to worry about delivery logistics or cost. Make sure that your delivery service is timely and easy to access. Customers get annoyed with complicated processes, and it may turn them against your brand.
5. Become Socially Responsible
Businesses that act responsibly right now will earn their customer’s trust and appreciation in the long run. Now is not time to give back to the community wholeheartedly; donate to food banks, distribute hand sanitizers, help out front line workers, and pay your employees even when your business is closed.
Although it is financially tough for you right now, it is tougher for your employees because they don’t have any fallback options. If you cannot give financial help, help in other ways; volunteer your premise, equipment, and expertise for a good cause. You can also help by creating helpful content for your target audience in this bleak world.
COVID-19 has affected business in one way or another. The degree of impact depends on the size of the business. However, this is not the time to panic and being the owner of small business setup, and you can also take it as an opportunity.
We are sure that the above marketing strategies would make your business stronger than ever. It is time to give more value to your customers and use digital media creatively. Also, become digitally active and provide the information that your potential customers are already seeking.
We wish you the best of luck! Stay safe and healthy!