Who can forget the time when the world went frenzy with Pokemon Go?
You can hardly meet a person who is unfamiliar with Pokemon Go apps that have changed the lives of average mobile users. Pokemon Go is a great example of Augmented Reality. That’s why AR has become the buzzword in the digital world. While many people consider AR as an entertainment technology, it is widely used in various industries like e-commerce, architecture, healthcare and many more.
AR (Augmented Reality) potential is seamless and even many brands are using this technology to give a brand user experience. According to a Statista prediction, the AR and VR market is projected to reach $215 billion in 2021. Being a rapidly growing market with huge potential, Augmented Reality attracts both huge corporations and small businesses.
What is Augmented Reality?
Augmented Reality is an interactive 3D experience that combines real world with virtual reality in real time. This technology can interpret, manipulate and enhance the idea of the real world in real-time. In addition, there are many reliable mobile app development companies available in the market. You can choose the best one for highly functional AR apps.
What are the benefits of AR mobile apps?
Improving the brand’s positive perception
Providing access to the market for smartphones
Rich and captivating user experience
Helps in purchasing decisions for customers
Better user experience with a thorough analysis of the data
Top 6 augmented reality app development tools.
Top #1 – Vuforia
You can consider Vuforia the most popular AR development tool with many exciting features. An AR software development kit (SDK) uses computer vision technology to recognize and track planar images and 3D objects in real-time. It is a freemium product which means the beta version is free with the least features and the paid version is bloated with features.
This app is compatible with Android, iOS and Windows platforms. When discussing its main features and advantages, its usability for both 2D & 3D with Vuforia Object scanner is the best one. Besides, this tool offers a virtual button to enable any surface into a touchscreen. With this feature, you can store data in local storage or the cloud. Besides, the apps built with Vuforia are compatible with smart glass support. The price of these tools depends on the version and uses.
Top # 2 – Apple ARKit
When it comes to AR development tools, Apple ARKit is a prominent name as it supports third-party tools such as Unreal and Unity for detecting 2D objects. While it is entirely free, this tool offers advanced features in several paid tool kits. This tool provides Visual Inertial Odometry for tracking the environment correctly without any hassle. It offers 3D characters and faces effects thanks to its robust face tracking features.
Top # 3 – MaxST
Another leading AR development tool kit, MaxST offers two different versions according to usability: the first is a 3D toolkit and another for 2D objects. Unlike Apple ARKit, this tool is compatible with Android, iOS, Windows and Mac OS. The 3D toolkit is used to scan QR codes, barcodes, and 3D virtual objects, while the 2D toolkit is used to track images and space along with QR codes.
MaxST is only compatible with the 32-bit Unity editor version. It is perfect for creating perfect realistic objects thanks to its physics engine feature. While it is a freemium product, the free version comes with watermarks and the paid version comes with advanced features for experienced creative developers.
Top # 4 – Wikitude
There is no need to mention that AR technology is trendy, so savvy developers are trying to master this technology and launch their augmented reality applications. There are different types of AR toolkits available in the market for developing both marker-based and location-based applications. Here are the four best ar & vr app development tools mentioned above, which you can use for making your brand stand out among the competition.