Finding a PPC company that can deliver its promises is not as easy as one would think. With over-saturation in ad space and the PPC world, you may feel frustrated and overwhelmed with your options and goals. By following some of these suggestions, the good news is you can get a sense of your ad strategy needs and who will best serve those needs. Often times, a good bet is a San Francisco PPC agency.
Understand your needs
You’d be surprised how many companies approach PPC agencies without the slightest clue of what they need. The unfortunate truth about any ad campaign is that you, the business owner, need to understand your needs and goals. For instance, if you hire a PPC agency without specific objectives and needs, you will quickly run up a very vague and challenging bill to measure metrics of success. On the other hand, you can easily find out your needs by doing a few simple tasks. This will make the job of the PPC agency much easier and successful.
First, what are you looking for? Do you want a better social media presence? Does your website need to be optimized and rank better? What about conversions or email marketing? How about all of the above? Either way, you need to focus on one avenue of ad space and hammer out what you want. After figuring out space and goals, you need to understand the necessary team and its limits.
Know your team
While working with a PPC agency, your team will need to help along the way. At the same time, you need to make sure the agency you hire has a team that is a good fit for your specific needs. For example, some ad agencies specialize in social media marketing but don’t work with conversions and landing pages. At the same time, you may find agencies with a team that does it all. Either way, you need to understand and get to know the organization you’ll be working with. Start by listing out each member, what their skills are, and what their weaknesses are. Try to see how these skills and weaknesses, along with your own goals. Are they a good match? If not, then it’s time to find a new ad team or hire out some help.
Define Metrics and Measure Them
Any ad strategy worth it. Your strategy should have a clear and defined metrics of success and ways to measure it. Depending on your platform of choice, you may measure clicks, conversions, or openings. Either way, you need to have defined KPIs to measure success. It’s the ad agencies’ job to tell you what real numbers look like, but don’t be afraid to seek something above industry-standard.
Make and Use a Formula
Another aspect of ad strategy is the formula method. When it comes to social media ads and measuring clicks, you need to follow a formula for operating. This formula enables your content to change and adapt such that your metrics for success are slowly but surely reached. A San Francisco PPC agency will likely already have the tools to give you a great formula to lead to your success.
All in all, a good ad strategy and finding the right PPC agency means doing some research and planning beforehand. Make sure to do a quick audit of your needs, your team’s abilities, and your goals or metrics for success. Make sure to track those metrics and adjust as needed over time.